Retainer Contract
What Your Retainer Service Should Be
Our retainer services should be positioned as
ongoing research + clarity + decision support, not “random tasks.”
Core Retainer Promise
“I provide ongoing research, insight, and strategic support so you can make informed decisions month-to-month without starting from scratch each time.”
Core Retainer Services (What You Include Every Month)
- Ongoing General Research
- Strategic Insight & Interpretation
- Monthly Research Brief
- Client Support & Advisory Access
What We Do Not Include (Important)
❌ Daily tasks
❌ Legal or financial advice
❌ Execution (ads, posting, managing staff)
❌ Unlimited revisions
❌ Emergency / on-call availability
Sample Retainer Packages (Clean & Professional)
1. Starter Retainer — $500–$750 / month
2. Growth Retainer — $1,000–$1,500 / month
3. Strategic Partner Retainer — $2,000+ / month
4. Retainer Contract Language (Plain English)
“This retainer covers ongoing general research, analysis, and advisory support. Work is limited to the monthly scope outlined. Additional work is quoted separately.”
Ideal Retainer Use Cases
Why This Retainer Makes Sense
How to Pitch the Retainer (Say This)
“Most clients start with a one-time research project. If they want ongoing clarity and support, we move into a monthly retainer so they always have updated insights without re-hiring each time.”