General Research

US$300.00

Purpose: 

Provide small business owners with a clear, high-level understanding of their business landscape before they investtime or money into marketing, expansion, or operations. 

Best for: 

  • Startups & early-stage businesses 
  • Solo entrepreneurs 
  • Nonprofits & community-based organizations 
  • Businesses preparing for grants, loans, or partnerships 

 

Service Overview: 

1. Research Scope (What’s Included)

2. Industry Overview

  • Target Market Snapshot
  • Competitor Landscape
  • Brand & Positioning Check
  • Basic SWOT Analysis

 

3. Research Methods Used

    4. Deliverables

      5. Timeline

        6. Client Intake Requirements

          7. What This Service Does (Not Include) 

            8. Pricing Structure (Example – You Can Adjust)

              9. Use Cases for Clients

                  10. Ethical & Professional Standards

                    General Research Service Outline 

                    General Research for Small Businesses

                    Purpose: 

                    Provide small business owners with a clear, high-level understanding of their business landscape before they investtime or money into marketing, expansion, or operations. 

                    Service Outline

                    1. Service Overview

                    Purpose: 

                    Provide small business owners with a clear, high-level understanding of their business landscape before they investtime or money into marketing, expansion, or operations. 

                     

                    Best for: 

                    • Startups & early-stage businesses 
                    • Solo entrepreneurs 
                    • Nonprofits & community-based organizations 
                    • Businesses preparing for grants, loans, or partnerships 

                     

                    1. Research Scope (What’s Included)

                     

                    a. Industry Overview

                    • Industry definition & structure 
                    • Market size & growth trends 
                    • Seasonal or geographic patterns 
                    • Key regulations or compliance considerations 

                     

                    b. Target Market Snapshot

                    • Ideal customer profile (basic demographics & behaviors) 
                    • Customer needs & pain points 
                    • Buying habits & decision drivers 
                    • Local vs online demand overview 

                     

                    c. Competitor Landscape

                    • Direct & indirect competitors 
                    • Competitor positioning (price, service, audience) 
                    • Online presence review (web, social, reviews) 
                    • Strengths & weaknesses (high-level) 

                     

                    d. Brand & Positioning Check

                    • Business identity clarity 
                    • Value proposition review 
                    • Differentiation opportunities 
                    • Brand alignment with target market 

                     

                    e. Basic SWOT Analysis

                    • Strengths 
                    • Weaknesses 
                    • Opportunities 
                    • Threats 

                     

                    1. Research Methods Used
                    • Secondary research (existing data, reports, public records) 
                    • Online market analysis 
                    • Review of public competitor materials 
                    • Industry and trend analysis 

                    (No proprietary or invasive data collection )

                     

                    1. Deliverables
                    • Written Research Summary (PDF) 
                    • Executive Overview (1–2 pages) 
                    • Action-Ready Insights & Recommendations 
                    • Optional add-ons: 
                    • Slide deck 
                    • One-page strategy brief 
                    • Grant-ready research summary 
                    • Marketing or launch recommendations 

                     

                    1. Timeline
                    • Standard turnaround: 5–7 business days 
                    • Rush option: 2–3 business days 

                     

                    1. Client Intake Requirements
                    • Business name & location 
                    • Industry & services/products 
                    • Primary goals (launch, growth, funding, clarity) 
                    • Known competitors (if any) 
                    • Target customer (if known) 

                     

                    1. What This Service Does  (Not Include)
                    • Legal advice 
                    • Financial projections or accounting 
                    • Primary data collection (surveys, interviews) 
                    • Advertising or ad management 
                    • Guaranteed outcomes 

                     

                    1. Pricing Structure (Example – You Can Adjust)
                    • Starter Research Package: $250–$500 
                    • Growth Research Package: $750–$1,200 
                    • Custom / Grant-Focused Research: Quote-based 

                     

                    1. Use Cases for Clients
                    • Business planning 
                    • Grant applications 
                    • Loan or investor preparation 
                    • Market entry decisions 
                    • Rebranding or pivoting 

                     

                    1. Ethical & Professional Standards
                    • Confidentiality of client information 
                    • Use of publicly available, credible sources 
                    • Transparent limitations 
                    • Clear, unbiased reporting